Google Analytics can now summarize your data with automated insights

Google’s making it easier for Google Analytics users to find the important trends in their data.

The change is already live in the Google Analytics app for iOS and Android, where, in the Assistant screen, you should now see automatically generated insights.

For example, if your website or app had a sudden jump in new users, Google Analytics will highlight that, and tell you where those new users came from. Or if you’re an e-commerce company, it can tell you which products had the biggest rise in sales.

This is information that Google Analytics was already tracking, but now it’s being surfaced in an quick-to-read card format. So businesses don’t click around to different pages to find the information, and they’re less likely to overlook important changes in the data.

Senior Director of Product Management Babak Pahlavan said that for larger companies that have a data analyst or team of analysts, these insights should help them “scale up.” And for smaller businesses that can’t afford their own analysts, this approach can “bring that same sort of possibility of having these analysts accessible to them and bring in insights that otherwise you would miss.”

Product Manager Ajay Nainani added that the approach was to “take the things an expert does [and] put it into a product … There’s anomaly detection, there’s a combination of techniques to surface stuff.”